2023 Travel Rebound: Four in ten Canadians Plan to Escape the Cold
Weather and Take a Vacation this Winter

Cambridge ON, Dec. 15, 2022 –
Allianz Global Assistance Canada released its sixth annual Winter Vacation Confidence Index Survey results today, revealing that winter vacation confidence among Canadians is on the rise, while travellers plan to spend more on travel than ever before.

Forty three per cent of Canadians intend on taking a vacation this winter, up from just 32 per cent in 2021, according to the Winter Vacation Confidence Index study conducted by Ipsos for Allianz Global Assistance, a leading travel insurance and assistance provider.

“With travel volumes nipping at the heels of pre-pandemic levels, an overwhelming majority – 84 per cent – of travellers feel they desperately need a vacation this year,” said Dan Keon, Vice President, Marketing & Insights at Allianz Global Assistance Canada. “A major driver of this ongoing travel comeback is the continued desire for revenge travel, with half of Canadians intending to unapologetically make up for lost vacation time that was postponed due to the pandemic.”

Despite rising travel costs, over half of travellers surveyed say they will be using their pandemic savings on a vacation this year. Consequently, the average anticipated winter vacation spend has increased by 20 per cent to $3,193 since 2021. Overall, Canadian households are projected to spend around $14.3 billion on vacations in the upcoming year, eclipsing the pre-pandemic high recorded in Allianz’s 2019 annual survey. While pent-up demand is driving up spending, financial worries may be tempering the increase as 57 per cent of travellers shared they will be scaling back vacation plans this year due to inflationary pressures.

Looking ahead to the next twelve months, six in ten Canadians are confident they will take a holiday – up eight points since last year, but still shy of pre-pandemic levels. Continued concerns about the possibility of COVID-19 impacting travel plans is a likely contributor, as expressed by six out of ten respondents. With both financial and pandemic considerations impacting travellers, Allianz Global Assistance is reminding travellers to plan ahead with travel insurance to protect their travel investments and themselves on their next trip.

“The pandemic has continued to expose the unpredictability of travel and the peace of mind travel protection can bring, as shown by the 74 per cent of Canadians who think travel insurance is equally or more important than before the pandemic,” adds Keon. “As Canadians continue to increase their vacation confidence and venture beyond our borders, we remain committed to being with them every step of the way and ready to help them in the moments that matter most with valued-added travel insurance and assistance services.”

More insights from the sixth annual Allianz Global Assistance Canada Winter Vacation Confidence Index Survey include:

  • After dipping during the pandemic, 69 per cent of Canadians are exhibiting renewed attitudes on the importance of an annual vacation (up six points since 2021)
  • Out of those who find annual vacations important, 79 per cent are confident they will take one in the next year
  • Younger Canadians aged 18-34 are leading the resurgence in winter travel (55 per cent), while those aged 55+ are much less likely to travel (30 per cent)
  • Roughly one half (57 per cent) of travellers say they’re scaling back their vacation plans this year and 37 per cent say they can’t really afford a vacation this year

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The Winter Vacation Confidence Index Survey was conducted online by Ipsos in November 2022, among a sample of n = 2005 Canadians aged 18+. The results are considered accurate to within +/- 2.5 percentage points, 19 times out of 20.


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About Allianz Global Assistance (Canada)
For over 30 years, Allianz Global Assistance has supported travelling Canadians and visitors when they need it most with value-added travel insurance and assistance services. We bring our passion for assisting people to life every day through our partnerships with some of the best-known brands in the travel and financial services markets. Allianz Global Assistance is a specialist brand of Allianz Partners and is a registered business name of AZGA Service Canada Inc. and AZGA Insurance Agency Canada Ltd. For more information, visit the Allianz Global Assistance Canada website.

Travel insurance is underwritten by CUMIS General Insurance Company, a member of The Co-operators group of companies and administered by Allianz Global Assistance, which is a registered business name of AZGA Service Canada Inc.

About Allianz Partners
Allianz Partners is a world leader in B2B2C insurance and assistance, offering global solutions that span international health and life, travel insurance, mobility and assistance. Customer driven, our innovative experts are redefining insurance services by delivering future-ready, high-tech high-touch products and solutions that go beyond traditional insurance. Our products are embedded seamlessly into our partners’ businesses or sold directly to customers, and are available through several commercial brands including Allianz Assistance, Allianz Travel and Allianz Care. Present in over 75 countries, our 19,800 employees speak 70 languages, handle over 64 million cases each year, and are motivated to go the extra mile to offer peace of mind to our customers around the world. For more information, please visit the Allianz Partners website.