Cambridge ON, [Jan. 13, 2026]
Canadians are feeling optimistic about travel in 2026 as leading travel insurance provider Allianz Global Assistance Canada (Allianz) unveils findings from its ninth annual Vacation Confidence Index Study. Its latest survey results show growing confidence in vacation plans and shifting destination preferences, reinforcing the importance of protecting those trips with comprehensive travel insurance.
Seven in 10 Canadians say they are confident they will take a vacation this year, a significant nine-point increase from last year. This confidence is strongest among families with children (77%) and high-income earners ($100K+, 85%), as well as younger generations, with 71% of Gen Z, Millennials and Gen X planning trips compared to 63% of Boomers. At the same time, 70% of Canadians believe annual vacations are important for their wellbeing, with even higher importance among parents and younger demographics.
These numbers tell a clear story: vacations are not just a luxury, they are a priority for Canadians in 2026. With travel confidence rising, so does the need to plan responsibly. “Canadians are eager to make travel a reality in 2026, and this confidence underscores the need for proper protection,” said Tayjua Squire, Manager, Corporate Communications at Allianz. “Whether it’s a family getaway or an international adventure, travel insurance provides peace of mind in an unpredictable world.”
Allianz’s Vacation Confidence Index Study also highlights a notable shift in destination preferences. Domestic travel remains the top choice at 38%, followed by Mexico and the Caribbean (24%) and Europe (15%). Travel to the U.S. has dropped eight points from last year, reflecting changing geopolitical and economic considerations.
-- 30 --