Allianz Global Assistance sets course to simplify its business, improve its customer experience and drive growth

Cambridge ON, November 23, 2022

Allianz Global Assistance, a leading Canadian travel insurance and assistance provider, is simplifying its Canadian business to stimulate new growth opportunities and take greater ownership of its customer experience. 

This strategic transformation will streamline the company’s operating model, allowing it to focus more intensely on customer service, expand aggressively in select markets, and better align with Allianz’s global strategy.

As a part of this strategy, Allianz Global Assistance is exiting its service-only partnerships within the Canadian group benefits space – where it operates as a third party administrator for travel assistance and claims administration – which is a step towards simplifying its service model and focusing its efforts. The company is already working closely with its impacted partners to ensure a smooth transition.

With over 30 years of experience taking care of Canadian travellers, Allianz Global Assistance will be focusing its efforts on driving growth in its other distribution channels in the Canadian travel insurance and assistance marketplace. “These changes represent an opportunity to bring our core strengths to the market and realize new, sustainable growth while taking the best care possible of our customers, partners, and employees,” Allianz Global Assistance CEO Chris Van Kooten stated. “Execution of these initiatives will make Allianz Global Assistance an easier company to do business with. We are excited about the future that this new direction will bring.”

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About Allianz Global Assistance (Canada)
For over 30 years, Allianz Global Assistance has supported travelling Canadians when they need it most with value-added travel insurance and assistance services. More than 500 employees support long-term partnerships with some of the best known brands in the broker, travel and financial services markets. Allianz Global Assistance is a specialist brand of Allianz Partners for assistance and travel insurance, and is a registered business name of AZGA Service Canada Inc. and AZGA Insurance Agency Canada Ltd.

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About Allianz Partners (Global)
Allianz Partners is a world leader in B2B2C insurance and assistance, offering global solutions that span international health and life, travel insurance, mobility and assistance. Customer driven, our innovative experts are redefining insurance services by delivering future-ready, high-tech high-touch products and solutions that go beyond traditional insurance. Our products are embedded seamlessly into our partners’ businesses or sold directly to customers, and are available through several commercial brands including Allianz Assistance, Allianz Travel and Allianz Care. Present in over 75 countries, our 19,400 employees speak 70 languages, handle over 58 million cases each year, and are motivated to go the extra mile to offer peace of mind to our customers around the world. 

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